New Arrivals // POM Amsterdam X Katja Collection
In 2019, European label, Pom Amsterdam, started an exciting collaboration with Katja Schuurman, a famous Dutch actress, writer, presenter and entrepreneur all at once. But most of all a huge POM fan from the very first start. Katja's style is feminine, colourful and versatile. So, full of energy and ideas we created another vibrant collection together with Katja for Spring Summer 2020.
This time they collected Katja's spirited moments of luck and happiness – the feeling of being in balance, a magical sunset, amulets from distant travels and an encounter with a dragon. This all comes together in the collection, bursting of luck. Her beautiful stories are translated in eclectic colourful prints, hand-painted by founding sister Violet from the POM studio in Amsterdam.
A WORLD OF LUCKY CHARMS
Each culture has its own symbols of luck. Lucky charms for love, prosperity or protection. Katja: “I collect souvenirs for luck from all over the world. And every souvenir holds cherished memories or stories. A dragon, waving cat and Om yoga symbol are just a few out of many. I’m amazed how my stories come to life in the beautiful hand-painted prints, which I get to wear every day.”
RETURN TO SENDER
In 2006 Katja founded Return to Sender to create employment opportunities for women in developing countries. This way they gain their own income and more control over their lives. Return to Sender creates a wide range of handmade lifestyle products, inspired by the local techniques and materials combined with the knowledge of colours and shapes from the designer. A part of the profit of the POM by Katja collection benefits Return to Sender.