Haikure launched in 2011 from the Italian parent company, CS Jeans. The name comes from the union of the word “haiku”, a minimalist Japanese poetic composition inspired by nature, and ending of the words from the brand’s mantra: nature, pure, future. Haikure’s devotion to producing minimalistic and sustainable clothing using raw, organic materials, determines how they see the future of fashion.

Haikure’s mission:

“Respect the planet and people via the promotion of a new lifestyle where the latest fashion trends and sustainability can coexist, whilst always seeking continuous product innovation within a context of maximum transparency”