MOTHER denim was founded in 2010 by Lela Becker and Tim Kaeding. The boutique, made-in-L.A. brand is famous for its super-soft fabrics, irreverent disposition, and keeping an indie spirit while appealing to a wide audience.
It has grown into a lifestyle brand with collections spanning denim, sportswear, outerwear, and accessories. The brand's attitude is inspired by growing up in 70s California, reflecting a freedom to be unfiltered and amusing. The name MOTHER represents duality, suggesting both unconditional love and teenage rebellion.
MOTHER - a word loaded with juxtapositions and symbolizing unconditional love - builds its foundation on incredibly soft fabrics and a cool, indie attitude. Gigi Hadid, Emma Roberts and Miranda Kerr are fans of its wear-now, love-forever jeans.
