About Us

Meet the team!

Hello & welcome to our website for Secret Girl Stuff – the latest destination for fashion, footwear, accessories & jewelry.

We're proud to be the largest stockist of the much-loved brand Eva's Sunday (outside of their own brick and mortar stores). We not only carry the Evas Sunday brand but also many other lines of fabulous linens and cotton garments. Please get in touch if we can help you style your wardrobe in any way, or if we can help locate a certain item.

A little bit about us...

We first opened Secret Girl Stuff in Emerald Qld in 2011 after purchasing a small garden shopping center with a vacant retail space. I got to thinking “why not do something myself?” I was at that age that I needed to redefine myself and pursue my own personal goals…. I grew up in the hospitality industry and for the past 25 years my husband and I have owned and run our own business - so I had these skills I just needed to find the right avenue for me. Spurred on by an amazing lifetime friend who is in the jewellery trade and my own need to constantly challenge myself, I have always had a love for all things fashion and with my twin daughters I thought this would be an amazing journey for us. My husband is a builder with a whole lot of patience :-) and an incredible talent for making a drab space look spectacular. We work extremely well together and share an eye for detail. With all of that; Secret Girl Stuff was born. Over the past 5 years we have changed and evolved due to the need to provide our customers with on trend and affordable fashion…. Fashion that has the ability to be added to over time – that is trans-seasonal and timeless. Family commitments brought us back to Rockhampton in 2014 where we purchased a gorgeous little corner store and repeated the whole process of a total renovation ( my patient husband again!).

Secret Girl Stuff is a unique shopping experience. Our focus is to provide the complete look in clothing, shoes & accessories for all women, of all ages, of all shapes & sizes. Secret Girl Stuff sources the very best that Australian Fashion has to offer, concentrating on what best suits our lifestyle here in Queensland as busy women who love the concept of lifestyle fashion that can be adjusted to all occasions. Fashion that takes you from work, to school, to a BBQ or to the Bistro. We have a wide range of jewellery that is hand selected with care and attention to detail. We believe the experience of buying a trinket or treasure for yourself or a loved one should be the “ultimate in therapy”. That piece of jewellery should put a smile on the face of the wearer and evoke memories that last a lifetime.

After settling into our new store in Rockhampton, Secret Girl Stuff was awarded the privilege of being involved in the Not-For-Profit event Pamper Not Cancer which involves hosting pamper sessions for local women undergoing treatment for cancer. We have an amazing team of women who work with us to create a wonderful experience. We donate a styling session, a free outfit and they donate a makeover session and photographic sessions - all whilst enjoying wine & cheese on a Saturday afternoon or a “high tea” on a Sunday morning. We really love doing these pamper days its the idea of “women helping women” and giving back to our community and sharing the beautiful positive vibes of our boutique that make it such a memorable and emotional experience for all involved.

At Secret Girl Stuff we believe your shopping experience should be effortless and enjoyable. To ensure this, we have an excellent team of local customer service representatives that are only too pleased to help you. In store we provide styling sessions and advice and hope our online customers feel free to ring us to experience the level of our commitment to them and know that we value them as much as our customers who visit us in store. We are so excited to launch this new version of Secret Girl Stuff and sincerely want to make your experience a wonderful one. We appreciate your feedback always and wish you all the very best for a wonderful year ahead.

FODGTA (From One Domestic Goddess To Another)

Megan & Laura Canfell